VERDON GORGE
VERDON GORGE, FRANCE
CAMPAIGN
CONCEPT
Keith Ladzinksi set out to create imagery and a film which documents climbing in the Verdon Gorge of France to further explore the roots of French sport climbing.
CREATIVE
INSIGHT
The canyon, considered one of the most beautiful in Europe, is not far from the French Riviera and is popular with tourists—and rock climbers.
PRODUCTION
EXECUTION
Keith teamed up with a small group of professional climbers as well as local climbers to develop a vertical story on the side of these canyon walls.
