R5C CAMERA LAUNCH

VERDON, UTAH / SANTA BARBARA, CALIFORNIA

CAMPAIGN

CONCEPT

The Canon R5C is the perfect camera for the photographer and run and gun filmmaker. Canon needed a way to showcase their newest camera as well as put the R5C’s capabilities to the test.

CREATIVE

INSIGHT

Photographing and filming paragliding through beautiful rolling hills in Southern California and mountain biking knife blade ridges in the Utah desert provided the perfect ingredients to showcase the full potential of the new Canon R5C.

PRODUCTION

EXECUTION

For the R5C, we wanted to convey a story of dynamism and movement to complement a camera whose video and photo capabilities are truly unrivaled. To do this, we honed in on two extreme sports and opted to shoot athletes in iconic locations: paragliding in Santa Barbara, California and freestyle mountain biking in Virgin, Utah. We crafted a two-leg shoot in disparate climates, shot back-to-back in the same week, featuring six athletes, with a large crew and client on set.

DIVING

DEEPER

To film the paragliding component of this shoot, both Director, Keith Ladzinski, and DP, Tommy Joyce, took to the skies in Santa Barbara to capture stills/video of the athletes, Cedar Wright and Nellie Milfield, and BTS of Keith in action using the new R5C.

CREDITS

OUR TEAM

Director:
Director Of Photography:
Producer:
Still Photographer:
BTS Camera Operator:
BTS Still Photographer:

DIT:
Camera Assistant:



Post Production Supervisor:
Editor:

Assistant Editor:
Sound Design:
VFX:
Colorist:

Keith Ladzinski
Tommy Joyce
Dottie Bond
Keith Ladzinski
Erich Roepke
Angie Payne
Kellon Spencer
Erich Roepke
Kellon Spencer
Stephen Higgins
Joseph Bowers
Vince Nett
Tommy Joyce
Davis Burch
Erich Roepke
Michael Neave
Jacques De Cornue
Michael Neave
Davis Burch