BRING HEMP HOME
SAN LUIS VALLEY, COLORADO
CAMPAIGN
CONCEPT
In Colorado’s San Luis Valley, worsening drought is causing farmers to face the possibility of losing their livelihoods. Two potato and barley farmers are placing their bets on a drought-tolerant crop—industrial hemp. Patagonia called in Triage Creative to share the stories of Shannon Wright and his son-in-law Dion Oakes.
CREATIVE
INSIGHT
Our team documented the common dream to pass their generational farm down to their kids and grandkids. However, rising equipment and land expenses, combined with drought, are turning this dream to dust, one harvest at a time.
PRODUCTION
EXECUTION
The goal was to capture the hemp farmers hard at work, as well as their more intimate moments as a family. This film shows the connection between the farmers and their land.
