Z7I CAMERA LAUNC
GRAND JUNCTION, COLORADO
CAMPAIGN
CONCEPT
When Nikon launched its most advanced mirrorless camera to date, they reached out to Triage Creative. Nikon wanted to showcase the camera’s incredible technical capabilities, while sharing a story of Nat Geo Photographer Cory Richards
CREATIVE
INSIGHT
Cory and our team headed to the American west to explore the heart of its breathtaking scenery. Central Colorado is home to a variety a textures and landscapes as well as a long standing ranch heritage. This was a perfect place to let Cory loose with the new Nikon camera.
PRODUCTION
EXECUTION
Cory revealed the astonishingly rich textures of both place and people with the amazingly sharp Nikon Z 7II and NIKKOR Z lenses. The result is a strong behind the scenes look at how Cory connects with his natural surroundings and those characters that steward the natural world.
