MIKAELA SHIFFRIN

VAIL, COLORADO

CAMPAIGN

CONCEPT

During the pandemic, Mikaela was criticized on social media for taking a stance on social issues. She was told her place was to “stick to skiing”.

CREATIVE

INSIGHT

Adidas wanted to share a powerful message from Mikaela. Our team set out and captured a short piece about what it took to be an elite athlete fighting off the countless strains COVID caused.

PRODUCTION

EXECUTION

We only had six hours with Mikaela for three total scenes. The team at Triage had to set and dress three completely different sets at the Westin Hotel in Beaver Creek, Colorado during a day of full operations. This project was not only a creative endeavor, but a logistical feat. The Triage Creative crew of 15 pulled off the shoot without a hitch.

DIVING

DEEPER

To accomplish this, use of tube lights to highlight the adidas logo. As mentioned above, Triage shot with world-class athlete in three different locations on the same day utilizing multiple expert content creators. Executing complex set design with limited time.

CREDITS

OUR TEAM

Director:
Director Of Photography:
Producer:
Camera Operator:
Still Photographer:
Assistant Director:
DIT:
Camera Assistant:

Post Production Supervisor:
Editor:
Assistant Eiditor:
Sound Design:
VFX:
Colorist:

Keith Ladzinski
Tommy Joyce
Angie Payne
Chris Alstrin
Atiba Jefferson
Erich Roepke
Davis Burch
Kellon Spencer
Stephen Higgins
Joseph Bowers
Vince Nett
Tommy Joyce
Davis Burch
Michael Neave
Jacques De Cornue
Michael Neave
Davis Burch

DHAULAGIRI

EDDIE BAUER

FIND X3 PRO

OPPO

BRING HEMP HOME

PATAGONIA

CANON R3 CAMERA LAUNCH

CANON